My Other Job

I opened my little blogger dashboard this morning to find a great little surprise:  this wonderful Aurora Shoe review by Amy, writer of the blog, Progressive Pioneer (which I read daily and love).
A great shot captured by my artistic mother
 As you might know, I do a little freelance work blogging and copy writing for the Aurora Shoe Company which my brother, David has been running for the past year-and-a-half.

If you know Aurora Shoes, then you can imagine how difficult it might be to sell them online.  The shoes are a huge hit locally where we can see them in action and trust our friends who tell us just how comfortable they are and how well they wear.  That's hard to convey on your company's website to total strangers.  Of course we're going to say that Aurora Shoes are the best, and the most comfortable, and well made - what company doesn't say those things?  So we found ourselves with a challenge:  how do you create the same friendly trust and regard that we have here, on a larger scale?
Leif loves them too
  Our creative (or not) solution was to work through the blogging world.  We created a company blog where we can let the world see what locals know to be true about our shop, our employees and our products.  We've also begun to think about how other bloggers can help to spread the word by sharing their thoughts about our great shoes.  It's simple strategy that we hope will lead to lead to a growing awareness about this small company and the really great shoes that the Aurora Shoe Company has been producing for the past 20 years.


  1. I think reaching out to style blogs and providing them with a pair of shoes to review might be a good idea for you. I can't tell you how many times I've bought products or searched etsy shops because someone recommended them. I read a lot of blogs and would be happy to offer some suggestions! Email me anytime!

  2. Thanks, Lindsay! The styling of the shoes is so simple that it's hard to know who they'd appeal to. We started by contacting a couple of bloggers who seemed to have a style that would match and who reflected the same values we do (small, friendly, handmade). I would love to hear your suggestions - will shoot you an email.

  3. I just found your blog through progressive pioneer and have been enjoying it. I just wanted to let you know that the message has been getting out on the shoes. I've been coveting those ever since I saw them and have even blogged about my desire for them. You can't keep a good product a secret for long.